16 April 2012

is that seat talking to me?

Its not the first time seeing a company giving away free waterproof bike seat covers as a form of advertising, but I spotted this one in Brooklyn -- not Europe! With the increase in cycling and thus bikes parked outdoors - bike seats appear to be the next available (mini) billboards in waiting.

Timbuk2's Soggybuns campaign (above) is offering 20% off your next purchase on their website and is hilariously collecting your "photos of clever alternate uses for your bike seat cover" which so far includes a shower cap, beret, and a fruit bowl. Too funny!

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