04 August 2011

an exciting Tour de Fashion @ NYC Fashion Week

Illustration by Sidewalk Catwalk designer Emily Saunders
During NYC Fashion Week next month... you'll be able to take one of 30 Bowery Lane Bicycles out for a spin! This fleet of bikes aren't no Plain Janes -- each bike will be personalized by a New York designer including... Diane von Furstenberg, Betsey Johnson, Isaac Mizrahi, Patricia Underwood, Elie Tahari, to name just a few.

They'll be available from...
The Fashion Center Tour de Fashion
Thursday, September 8 – Thursday, September 15
Weekdays 10:00 am – 6:00 pm; Weekends 11:00 am – 6:00 pm
Tented bike stations will be located on the Broadway Plazas at 40th Street

and free of charge. Fun project, though not very fun to bike around midtown -- hope they lend them long enough to hit up the west or east greenways or Central Park!
hat by Patricia Underwood

as if she needs an introduction
Humm, wonder what they plan to do with bikes after the 15th?!

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