10 September 2011

Tour de Fashion IS ON: free bike share during NY Fashion Week

 

So you've got until this Thursday, Sept. 15th (yeah, that's five more days, including today) to...

1) pick up a Tour de Fashion bicycle from one of two locations (just look for the bright yellow tents) -- you just show a drivers license and credit card but its free of charge at either locations (weekends 11am-6pm, weekdays 10am-6pm):
> Fashion District Station @ 40th + Broadway
> Meatpacking District Station @ W14th St. + 9th Avenue

2) ride the city streets on a one-of-a kind bicycle customized by a NYC fashion designer of your choice...

3) return the bike - after an hour of enjoyment and attention getting - to either the Fashion District or Meatpacking District Station!

This is such a fantastic project - at the very least stop by and check them out. I was in the garment district yesterday (sadly, having missed Betsy Johnson's roses-galore-bike, along with some others being borrowed) but got to take these snap shots... 
(Oh, and if you re-publish, please let me know!)

Rebecca Taylor's fashionable freshness... flower box, sequin spoke flare, and python detailing...



Gretchen Jones' wood veneer lovers dream - crafted by Ben Wilkinson-Raemer - accessorized with an incredible arrow basket and pedals to accommodate your stilettos...

George (owner of Hudson Urban Bicycle shop + manager of the Tour de Fashion bike share operations) with Lela Rose's friendship bracelet-esque embellished frame (can't help but imagine it in reflective rope!)....

Elie Tahari's full on python skin...

Prabal Gurung's painterly floral...

Kaelen's handlebar plumage...

Nanette Lepore's dayglo, peacocky fender, spoke branding, and awesome big bow basket being ridden off...


Juicy Couture's bling bling (and cutest charm accessories)...

And to protect that noggin, you also get supplied with a helmet painted by Danielle Baskin...

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