greeNYC's darling

images above via HunterGatherer

GreeNYC is NYC's (the most populous city in the US) campaign for a greener city by reducing carbon emissions by 30% by 2030. If you are a New Yorker, you've likely seen this bird - the adorable greeNYC mascot! The ads, videos, and bird, were created by Brooklyn-based designer Tod St. John (a.k.a. HunterGatherer). Sooo when the DOT was recently handing these - highly reflective - stickers, I was in bliss...

I have the little bird peaking out from my street cruiser rear fender's reflector...