19 February 2010

LV goes Cycle Chic

The cycle chic blog Riding Pretty did a great post yesterday on the trendy-ness of spandex cycling apparel (the bike short being key) this coming season... from the pages of TeenVogue to Louis Vuitton's Spring/Summer 2010 campaign (above).

Amazing to think that LV was formed in 1854 making custom trunks for traveling (before luggage was even something people owned - really before travel was something most people could imagine/consider doing) and grew into one of the most counterfeited brands in fashion.

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