beautiful bike friendly business model

MORE love for the people that brought you the famed pretzel croissant. Ride your bicycle and show your helmet to receive a...
20% discount at The City Bakery

(3 West 18th Street, footsteps from 5th Avenue)
and 25% discount at their new spot Birdbath Neighborhood Green Bakery

(7th Avenue between 10th & Charles Street)

Is this not reason enough to start biking in NYC + wear your helmet?!?